Fresh Hotel
Athens, Greece
Central Athens’ only card-carrying design hotel is fresh in every sense: vibrant, original and a little cheeky
At last, the design concept has reached central Athens – and
in style. Enter the vibrant scarlet and lilac lobby, with its
low-slung black leather couches, floor-to-ceiling glass walls and
an oval light ring apparently floating above a row of perfectly
arranged lilies, and it is clear that designer Tassos Zepos has had
a ball. This is white-grey minimalism shot through with streaks of
fluorescent colour – lime green, shocking pink – and a
liberal dose of fun. Bedrooms have disappearing mirrors,
tiny pebbled gardens, a wheeled chair that looks like a pram for
Mies van der Rohe. On the roof, a part-tented perimeter bar has
potted olive trees, blue strip lights, a plunge pool. Look past the
concrete roofs and satellite dishes and there's the
Acropolis.
Now the big question for any design hotel: is it fashion over
function? Early guests vow not, praising orthopaedic beds,
soundproofing, cymbal-sized showers, friendly service. Come with a
smile and you’ll leave with one. But it’s definitely
for a younger crowd, and while the neighbourhood may be
‘up-and-coming’, it has not up-and-come yet.

Reviewed by Michael Cullen
Last updated 27 January 2012
Highs
- The rooftop lounge-bar with (tiny) pool is one of the funkiest spots in Athens
- Excellent breakfast buffet: pastries, smoked salmon, fresh-squeezed juices
- Groovy design touches in comfy bedrooms
- Good bus and metro connections nearby (Omonia square)
- Spectaculars view of the floodlit Acropolis from that top terrace
Lows
- Psiri is not the prettiest area: workaday and a little seedy
- It’s a good 10-minute walk to Plaka, 20 to the Acropolis
- Bedrooms are rather small, with limited storage space
The ultra-trendy roof bar is the perfect place to soak up the sunshine, the Acropolis directly in view...
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