Boutique Hotels in Hua Hin & East Coast

A hand-picked and personally reviewed portfolio of beautiful boutique hotels, B&B's and houses to rent in Hua Hin & East Coast, with an insider's travel guide to Hua Hin & East Coast - all backed up by an award-winning online booking service and great special offers.

Hua Hin & East Coast

Why go?

It's often overlooked, but there are 500km of gulfside coastline between Bangkok and Surat Thani (opposite Samui). This section concentrates on the northerly 300km, from the capital to the self-appointed 'gateway to the south', Chumphon. Within this stretch, the northern half (Phetchaburi – Cha Am – Hua Hin) has succumbed to rather tasteless high-rise development, while the southern half (Prachuap Khiri Khan – Chumphon) is almost untouched by tourism.

Chumphon has boat links with Koh Tao - Koh Phangang - Koh Samui, but timings might necessitate an overnight en route.

Heading south from Bangkok, Phetchaburi is the first place of any note. Its crumbling temples and wooden shophouses offer an atmospheric (though somewhat faded) memento of its rich history as a trading post between Andaman sea ports and Ayutthaya and Burma. West of town are a royal palace and summer house, and a pair of cave-temples. If you're driving past and feel like a break, this makes a good coffee- or lunch-stop, and you can finish with one of the sweet pastries on which the town prides itself.

Cha Am is, frankly, best avoided. This rapidly developing resort used to cater for Thais escaping Bangkok, but now there are more and more farangs bringing jetskis, minimarkets and high-rise hotels in their wake. Dare we say it, but Cha-Am has lost its cha-arm? In common with almost all the coast from here to Chumphon, the beach is narrow and very tidal, and the water rather murky; and the scenery inland rather flat and featureless.

Half an hour further south is Hua Hin, made famous by its royal patronage and its 5km beach. There's a large and famous Sofitel at the heart of the beachfront, which has plenty of history but (we felt) not very much character. Still, the town makes a reasonably interesting base, especially if you're a golfer: there are half a dozen 18-hole courses, including the Jack Nicklaus-designed Springfield, and the 27-hole Imperial Lake View.

Next stop, heading south, is Pranburi, which is establishing itself as the area's funky, up-and-coming beach (photo above). Once again it's a long, straight, tidal strip of brown sand - rather featureless but great for beach games and long walks in and out of the lapping waves. There's still a fleet of traditional fishing boats here, whose eerie green lights decorate the horizon at night-time. Best of all, there are some very stylish new mini-resorts, the original and best of which is Aleenta - our favourite place to stay in the whole of this region. We also checked out Praseban, but found its modern, glassy rooms lacked in privacy, and its Balinese style too much a copy of Aleenta to be convincing.

Half an hour further south, the scenery starts to pick up. A serrated skyline marks the beginning of Khao Sam Roi Yot (300 peaks) National Park, which conceals a wealth of animal- and birdlife. In the deciduous and bamboo woods you may spot serow (a rare, black goat-antelope), pangolin, civet, porcupine, mongeese and primates like langurs, macaques and the 'slow loris'. September to November sees Thailand's best concentration of migratory birds following the Asian / Australian flyway over its freshwater marshes and salt pans: purple heron, kingfishers, egrets, as well as colourful songbirds. A 1-hour canal trip from Khao Daeng in the early morning or evening is the best way to observe them.

From the traditional fishing village of Bang Pu you can catch a boat to the white-sand beach of Laem Sala – one of the few really picturesque strands in the region, though busy at weekends; and from there follow steep trails up to the astonishing cave of Phraya Nakhon, with a royal pavilion-temple in its very depths. Other trails link Khao Daeng with a hilltop viewpoint and a series of inaccessible coves.

Heading south you reach Prachuap Khiri Khan, the provincial capital and home to two busy night markets. It's a quiet place of brightly-painted wooden houses and few tourists. Continuing south towards Chumphon – most likely by train, as there's little other transport – the last remnants of organised tourism disappear completely, replaced by prawn farms, rice and pineapple fields, and low hills rising to meet the Burmese border. There's practically nowhere to stay, and very little to do other than immerse yourself in slow Thai rural life.

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