Hotel Droog

Staalstraat, Amsterdam, Holland Book from Book from £292 per night

Seriously hip and utterly unique self-catering bolthole for 2, above an iconic fashion and design store

They call it ‘the one and only room’, and it’s fair to say there’s nothing quite like the penthouse apartment above Hotel Droog - the arty design emporium in the city's historic heart. (Just to be clear, the store is not a real hotel; this is just a cool concept). The route to your accommodation is via the store’s curated collections of beautiful objects, past white mannequins in a pop-up fashion shop, or through Café Droog. A final flight of stairs takes you up to the apartment (and luckily, this is real): 1 bedroom, a light-drenched living/dining space, a kitchen, a bathroom, contemporary furniture, great views.

Home to the Netherlands’ renowned Droog brand, the Hotel is a cluster of 17th-century houses, which have served time as a textile guild, part of the university, even a clinic for STDs. Now it’s all design studios and retail therapy, a gallery, and a magical garden. The apartment is right in the rooftop, among chiming clock towers, chimneys and Dutch gables. At night the place is your own, and the cobbled streets of the old city are right on the doorstep.
Covid update: see our Flexible Booking Policy.


  • The colourful collection of signature pieces and prototypes which furnish the space - like a living Droog showroom
  • Not as expensive as you'd think - and a true one-off
  • A perfect location, close to Rembrandtplein and the Waterlooplein flea market in the old textile district, where the picturesque Groenburgwal canal meets the Amstel
  • Friendly, informative staff, a phone call away out of hours
  • Ideal for a romantic minibreak, though a baby cot and child's bed can be added on request


  • This is Amsterdam central; expect a little street noise at night, especially in the summer
  • Stairs are steep and numerous, and there's no lift; but staff can help with your bags
  • Though the wet room looked the business, the water pressure was low (though the team assure us this has since been fixed)
  • You need to keep the doors locked as nosy customers tend to wander up to see the apartment

Best time to go

Like Amsterdam, Hotel Droog is a year-round destination and though the city can be chilly in winter, it’s always busy and never dull. March/April is peak tulip time. November/December is great for museum hopping, ice skating and Christmas shopping. Summer is good for canal-boat trips, hanging out in the Vondelpark and people-watching at pavement cafés.

Our top tips

  • From hop-on-hop-off water buses to touristy sightseeing cruisers, some 200 boats glide along the canals offering a different perspective of the city. There is a ticket office on the Amstel, 2 bridges away from Hotel Droog
  • Just around the corner, the Rembrandt Huis museum occupies the 17th-century house where the artist lived and worked and shows furniture, art and objects from the period (as well as a collection of original Rembrandt etchings)
  • Great for...

    City Style
    • Boutique Apartment
    • 1 bedroom
    • Breakfast (+ self-catering and on-site cafe)
    • All ages welcome
    • Open all year
    • Pool
    • Spa Treatments
    • WiFi
    • Pet Friendly
    • Disabled Access
    • Beach Nearby
    • Off-street Parking
    • Restaurants Nearby
    • Air Conditioning
    • Guest Lounge
    • Terrace
    • Garden
    • Gym
    • Daily Maid Service
    • Towels & Bedlinen
    • Laundry Service
    • English-speaking caretaker


    The apartment has a hallway, a double Coco-Mat bedroom and a spacious living area with a white-tiled kitchen, all flowing into a long, lofty roof space with a wall of windows overlooking the rooftops of old Amsterdam.

    Décor is white and bright, lightly furnished with an eclectic mix of designer furnishings and beautiful objects. In the bedroom, bed linen by Yumeko, a 'Clothes Hanger' lamp by Hector Serrano and soft knitted jersey bathrobes by Liset van de Scheer; in the living room, sit at the ‘read before you eat’ table by Marian Bantjes or relax on the 'Lounge of Layers' sofa (which can be made up as a child's bed). There are Studio Droog rugs on painted wood floors, curious table lamps and a flamboyant flower-like chandelier. No doubt the collection will change as new lines are introduced.

    The monochrome bathroom has a wet-room shower, a fitted bath, Marie Stella Maris toiletries and underfloor heating. Other thoughtful extras include yoga mats, umbrellas and a velour hot-water bottle ('too beautiful to hide' by Wendy Legro).

    Features include:

    • Air conditioning
    • Bathrobes
    • Central heating
    • Coffee / tea making
    • Coffee maker
    • Cots Available
    • Dishwasher
    • Extra beds
    • Fridge
    • Full kitchen
    • Hairdryer
    • Hob or stove
    • Hot water bottle
    • Microwave
    • Oven
    • Phone
    • Safe box
    • Terrace
    • Toaster
    • Toiletries
    • TV
    • Umbrella
    • WiFi
    • Yoga mats


    You're set up for self-catering, with a decent fan oven, a gas hob and a dishwasher. A few plates, glasses, pots and pans are provided and there's a supermarket within a 5-minute walk. Breakfast is also provided, just nip downstairs to Café Droog between 9 and 11am.

    The cafe is also great for lunches and cakes, (don't miss its amazing pastiche of Rembrandt’s Drapers’ Guild, commissioned specially for the space). The menu is fresh, healthy and unusual - think mackerel, seaweed and horseradish sandwiches, or wild salmon and green asparagus salad. We especially liked the fresh ginger and lemon tea and the sticky chocolate cake.

    If you want to eat out, you don’t have to travel far to find good restaurants - on Staalstraat itself are lively little bars and cafés, including Frenzy (a canalside eatery good for breakfast and sundowners) and Krua Thai (classic Thai cuisine). A list of recommended restaurants is provided in the apartment.

    Features include:

    • Breakfast
    • Café beneath
    • Chef on request
    • Coffee / tea making
    • Coffee maker
    • Dishwasher
    • Fridge
    • Full kitchen
    • Hob or stove
    • Microwave
    • Oven
    • Restaurants nearby
    • Toaster
    • Welcome hamper


    • Hang out in Hotel Droog's magical Fairy Tale Garden (a mix of real and faux plants), or browse the Droog boutique's designer collectables and must-haves
    • The best of Amsterdam is within easy walking distance - everything from the Jordaan district (quirky canalside shops, brown bars and street cafés) to the Red Light District (noisy nightlife)
    • Or hire a bike to explore the cobbled backstreets, bridges and miles of urban cycle paths. Hotel Droog can advise on rental outlets or bike tours; one suggestion is a tour of the modern architecture in the Eastern Docklands
    • Head for Museumplein to visit the Stedelijk, the Rijksmuseum and the Van Gogh Museum. By tram, it takes 15 minutes, or you can walk in 45 minutes (longer if you stop off en route at the floating flower market on the Singel Canal, the open-air market on Albert Cuypstraat, or the cool designer shops on PC Hoofstraat)
    • Less well-known museums and galleries recommended by Droog include Foam (photography), Het Grachtenhuis (chronicling life on the city’s canals) and Our Lord in the Attic (a quirky 17th-century house in the Red Light District with a church on the top floor)

    Activities on site or nearby include:

    • Boat trips
    • Cycling
    • Hiking
    • Historical sites
    • Museums / galleries
    • Nightlife
    • Plantlife / flora
    • Private guided tours
    • Shopping / markets
    • Yoga


    Children of all ages are welcome. On request, a cot can be provided for a toddler or baby (free), and a bed can be made up on the sofa for one older child (additional charge).

    Best for:

    Babies (0-1 years)

    Family friendly accommodation:

    Cots Available, Extra Beds Available

    Baby equipment:

    • Highchair
    • Baby cot

    Remember  baby and child equipment may be limited or need pre-booking


    • Airport: 45 minutes
    • Shops: 2 minutes
    Kid Friendly:


    Hotel Droog is on Staalstraat, in the heart of old Amsterdam, with Rembrandtplein and the Amstel Canal to the south and the Red Light District and Dam Square to the north.

    By Air:
    Schiphol Airport (17km) is served by numerous flights from all over the world. From the airport, take a train to Amsterdam Centraal station, which is a 20-minute walk or 10-minute tram ride from Hotel Droog (alight at Waterlooplein or Muntplein), or get a taxi.

    By Train:
    Eurostar operates direct trains from London St Pancras to Amsterdam. Alternatively, take a ferry and train combination from Newcastle, Hull or London (via Harwich).

    By Car:
    Amsterdam is easily explored by bicycle, by public transport and on foot, so you won't need a car. However, if you want to hire one to visit the surrounding region, see our car rental recommendations.

    Detailed directions will be sent to you when you book through i-escape.


    • Amsterdam Schiphol 17.0 km AMS


    • Beach 15.0 km
    • Shops 0.1 km
    • Restaurant 0.1 km

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