Floroom

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Florence, Italy

Funky B&B in a central, bohemian neighbourhood, whose owners will put you on the inside track in Florence New!

Reviewed by Rosanna de Lisle

Floroom, Italy, Overview

FLOROOM - REVIEW

While the travel press salivated over the long-awaited opening of Florence’s sumptuous Four Seasons, several other new places worth writing home about opened without fanfare. One was Floroom, billed as a ‘premium B&B’ - which, in Florence, translates as slick and cosy (certainly not the kind of place you'd find a tea cosy). Essentially, it’s a funky apartment at the top of a residential building in Oltrarno, the district ‘beyond the Arno’, with four double bedrooms and an open-plan kitchen-living room up in the eaves. It’s owned, designed and run by a friendly young Florentine couple, Giacomo Fantini and Francesca Pecci. He has a fashion label; her family is in tourism.

Combining contemporary design with the best of Florence’s traditional produce – delicious jams, biscotti and a Dr Vranjes candle burning on the reception desk – the B&B manages to be both homely and chic. Staying here feels more like borrowing a friend’s flat than being in a hotel (albeit a particularly stylish Italian friend!).

HIGHS

Cool, cosy pad in a great location on the less-touristy bank of the Arno, but only moments from the Ponte Vecchio
Welcoming, design-conscious owners who hand out their own eating and shopping guide and are generous with insider tips
Good, fresh, light breakfast, with jars of cantucci, and a fresh cake left out for guests to pick at whenever they like
Free WiFi throughout

LOWS

It’s really very small. If all 4 rooms were occupied, 8 people could be fighting for 2 tables and banging their heads on the attic beams at breakfast
Reception is manned for just a few hours a day, though someone is always reachable by mobile
No outside space; could be a bit stifling in summer
No lift and it’s at the top of the building on the 2nd floor

Print Whole Report

Name	Floroom	Location	Oltrarno, Florence
Type	Chic B&B: 4 rooms	Country	Italy
Price Guide	Dbl: €140-180, BB	Open	All year


DISTANCES	Airport: 4km	Nearest Shops: 0.1km	Nearest restaurant: 0.1km	Beach: 80km