“Bright, breezy and popular with a hip crowd, this Victorian converted warehouse hotel makes an ideal city base”
There are 59 rooms, spread over 4 floors. All are different, but each has a main colour pop - perhaps hot pink, neon orange, sunshine yellow or electric blue. Style is a mix of modern and vintage - Regency armchairs pimped up with vibrant fabrics, leather headboards, whimsical art, and lots of technology.
If you’re here to relax and spoil yourselves generally, book a Rooftop room. We stayed in a Rooftop Deluxe, and it was marvellous, with a terrace we could sit out on, sweeping views of the London skyline including The Gherkin, and loads of in-room space. The very comfy kingsize bed was dressed in crisp white linens, with a hot-pink throw matching a hot-water bottle and a shag rug on the parquet floor. There was a pot of pink orchids, a pile of Penguin books and a gorgeous Rob Ryan print on the wall. We requested an iron; it arrived in minutes, with a big smile. And we loved all the little extras: a Nespresso machine and separate milk frother, handfuls of Ren toiletries, thick robes to pad about in. It was quiet at night, not too hot (the downfall of many a hotel), and to be honest, we’d struggle to fault a thing. There are also Rooftop Studios and Rooftop Superiors, both gorgeous, just a bit smaller.
If you’re here to sightsee and simply want a London base, one of the smaller rooms will be fine. We really liked the Guest rooms, which maximise their space and still feel full of colour and comfort (though some are a little dark). The more expensive (non Rooftop) rooms offer more space and natural light, plus a desk (Superiors) and twin beds on request (Deluxes). Ceilings felt a little low in a couple, but all are lovely rooms in general.
The non-Rooftop rooms have a tea and coffee station on each floor.
In the morning, the Atrium's floor-to-ceiling windows are flooded with light for breakfast. A cooked meal is worth splashing out on (we'd recommend the avocado, bacon and mozzarella bagel with a 'Morning Melon' smoothie), and if you're still hungry you can pay a bit extra and indulge in the enormous continental buffet (pastries, homemade granola, fresh juices etc).
This is also where you can get coffee and pastries throughout the morning, as well as light lunches such as salads and sandwiches. In the summer months eat alfresco on St John's courtyard.
Come evening, Club Zetter specialises in wines, craft beers and cocktails. It's probably not the place for a formal meal, but they do tapas-style small plates and tasty charcuterie and cheese boards.
If want a change of scene, we'd recommend Gaucho Smithfields for steak, The Peasant for gastro-pubbery, and tapas bar Morito in Exmouth Market (little sister to the famous Moro). Or you could head across the courtyard to the fabulous Zetter Townhouse for one of their eclectic concoctions; the Rose Gimlets are legendary.