If you’re seeking an escape that’s ‘bucket-list’ special, 360 Boutique Hotel is one for the shortlist. Standing upon a hilltop in southern Iceland, it’s perfectly placed: just an hour from Reykjavík, with easy access to Selfoss town and the breathtaking natural wonders of the Golden Circle.
Step inside and you’ll quickly feel at home. Achieving a cosy, relaxed vibe against a trendy, industrial-style backdrop is no mean feat, but this 13 room retreat has nailed it. Sleek, concrete walls and exposed piping are softened by leather sofas and toe-pleasing rugs. We hear the food served in the restaurant is wholesome and delicious, yet unpretentious. The real star of the show, though, is the view. You can see for miles here: volcanoes, lakes and spectacular wild Icelandic nature, all visible through striking floor-to-ceiling windows. Head out for nearby epic waterfalls, whale watching or dogsledding, all organised for you by super-lovely hosts Anna and Olafur. Or stay in and watch the Northern Lights as you float in the hotel’s outdoor geothermal pool, whose natural, mineral-rich water was retrieved by drilling 300m down. As we said, this is one for the bucket list.
360 Boutique Hotel & Thermal Baths
Selfoss, Reykjavik & West, Iceland
Highs
- Trendy interiors and a wonderfully relaxed vibe
- The spectacular panoramic views from the floor-to-ceiling windows; all bedrooms are generously sized
- Word is, the wholesome food served in the restaurant is first-rate
- The service is reportedly excellent, particularly from the two lovely owners
- Watching the Northern Lights from the geothermal pool is an unmissable experience
- You’re within 15-30 mins of some of Iceland’s most epic must-sees
Lows
- Closed for refurbishments, including a new spa and 18 more rooms, until Q3 of 2025
- You’ll need a car
- Guests share one long dining table in the restaurant, which may not suit everyone
- There are two very popular and friendly resident dogs - a plus for some
- Don’t come for nightlife, unless it’s the stargazing kind
Best time to go
The hotel is open all year. Come during the winter (September to April) for your best chance of seeing the Northern Lights (an especially brilliant experience while floating in the thermal baths). Don’t forget to pack your snow boots and book a 4WD!
During the summer (June to August) temperatures are warmer and daylight is constant. The midnight sun is an experience in itself.
During the summer (June to August) temperatures are warmer and daylight is constant. The midnight sun is an experience in itself.
Our top tips
Every room is a winner, but opt for a south-facing one if you can. If you’re lucky, you’ll be able to watch the Northern Lights from your bed.
- Boutique hotel
- 13 rooms
- Restaurant and bar (open daily)
- All ages welcome
- Closed: until mid/late 2025
- Pools
- Sauna
- Beach Nearby
- Pet Friendly
- Disabled Access
- Car recommended
- Parking
- Restaurants Nearby
- WiFi
- Air Conditioning
- Guest Lounge
- Terrace
- Garden
- Gym
- Massages available
Rooms
There are 13 bedrooms in total, all high-ceilinged and generously sized. Each one is beautifully styled in industrial-chic fashion. Think moody colours, concrete walls, warming wood floors and wide, floor-to-ceiling windows opening to a private terrace. Beds come with super-comfy Serta mattresses. Both Deluxe and Junior Suite categories have kingsize beds which can be configured as twins. For extra space, opt for the south-facing Suite, which has a super-kingsize bed in the separate bedroom plus a sofabed in the living area, and also comes with a fabulous bathtub.
Bathrooms are a sleek blend of marble and concrete. Double sinks, large walk-in showers and luxury Comfort Zone toiletries come as standard.
Features include:
- Bathrobes
- Hairdryer
- Minibar
- Safe box
- WiFi
Eating
By all accounts, the food served at the hotel restaurant is something special. Ingredients are ‘farm-to-table’ fresh. In the mornings, expect the breakfast of dreams: locally sourced bacon and eggs plus plenty of homemade bakes and divine matcha smoothies.
Dinner is a three-course affair. Refreshingly, there's no extensive menu to choose from. Request fish (catch of the day) or meat and the chef will take it from there (any dietary requests are welcome). Scoff healthy, Icelandic organic fare, with the far-reaching Icelandic landscape ahead of you. Then head on through to the cosy lounge for a glass of Brennivín.
Note that the kitchen closes at lunch time; there are lunch bags available on request.
Beyond the hotel, take your pick from the restaurants in Selfoss, the nearest town (10 mins). Try Krisp Restaurant for its top-notch grilled chicken salads and burgers.
Features include:
- Bar
- Coffee maker
- Restaurant
Activities
- The vibe at 360 is wonderfully informal. Sink into one of the spa’s mineral-rich thermal pools (there are both indoor and outdoor options plus a barrel for cold water immersion); taking a dip will do wonders for your skin
- Book a tailor-made massage (there's an extensive menu including deep tissue, trigger point, neuromuscular therapy, myofascial release and sports massage) in the thermal area, which also has a sauna
- Outdoor enthusiasts are well catered for. There are activities galore on offer. Cycle tours and crystal ice cave explorations, skiing, horse riding and more, all arranged for you by the lovely hotel staff
- Discover impressive Urriðafoss (10 mins), Iceland’s most voluminous waterfall, just off Highway 1
- Take a dip in Reykjadalur hot springs (30 mins). Reaching them requires an hour-long uphill hike, meaning crowds are rare. And, by all accounts, it’s well worth the effort
- Marvel at the 3000-year-old Kerið Crater (30 mins). Walk its perimeter before hiking down to its striking aquamarine lake
- Take the ferry to the Westman Islands (50 mins) aka The Puffin Capital of the World. Spot whales and seals from here too
- Discover nearby black beaches; it is 90km to the most famous at Vik, with another just 20km away
- Check out any of the many nature reserves in South Iceland, which protect birds, geology, history, volcanic environment, nature and culture
Activities on site or nearby include:
- Birdwatching
- Boat trips
- Caves
- Climbing
- Cycling
- Dog sledding
- Fishing
- Glacier visits
- Golf
- Hiking
- Horse riding
- Kayaking
- Private guided tours
- Rafting
- Sailing
- Skiing
- Snorkelling
- Surfing
- Swimming
- Waterfalls
Kids
With so much to see and do, Iceland is a top destination for kids. And children of all ages are very welcome here, with high chairs, games and toys on request. That said, there are no activities specifically aimed at kids. Just the glorious natural surroundings and thermal pool. Note that the rooms are soundproofed which will relax parents, and baby monitors work too.
Best for:
Children (4-12 years), Teens (over 12)
Family friendly accommodation:
The Suite is best for families as it sleeps four (there's a double sofabed), and comes with a fabulous bathtub.
Distances:
- Airport: 1hr30m
- Hospital: 10 minutes
- Shops: 10 minutes
For more family-friendly places, see our Kids Collection
Location
360 Boutique Hotel is just outside Selfoss, a town about an hour south-east of Reykjavik. Access to the famous Golden Circle is 15 mins away.
By Air
Fly into Keflavik International (1 hour 35 mins).
From the Airport
We’d recommend hiring a car. There are only a few roads, and all are easy to navigate. Bus routes run all year, but taxi prices are extortionate.
Detailed directions will be sent when you book through i-escape.
Airports:
- Keflavik 110.0 km KEF
Other:
- Beach 20.0 km
- Shops 10.0 km
- Restaurant 10.0 km
Our guests' ratings...
Based on 1 independent review from i-escape guests
Feedback is only from guests who have booked and stayed through i-escape