“A sleek, sophisticated hotel in the chic Salamanca district, with 19th-century features and a 1920s-inspired bar and restaurant”
Spread across the 5 floors above, the 64 rooms are funky without being loud. Designer Paco Llonch played with a palette of greys and whites, combined with bright pops of colour; all rooms have smart sitting areas, and many have balconies with views of the tranquil, tree-lined street below. Best of all, the location is ideal for sightseeing, museums and shopping, with boutiques all around and metro stops nearby. There’s no doubt about it: TOTEM Hotel lives up to the hype.
- Only minutes from independent boutiques, designer shops and top restaurants, and a short walk from museums and the Retiro park
- We loved the bar’s decadent 1920s vibe and outstanding cocktails
- The fashionable restaurant serves a winning Mediterranean menu
- Well-equipped rooms, with beautiful design throughout
- Attractive original features, including a 19th-century façade and perfectly preserved wooden staircase
- Unusually, extra bed rates will not be included on your online quote. Instead, they will be payable upon arrival at the hotel
- Standard double rooms are small - it’s worth upgrading if you can
- The local area is lovely but pricey
- Only the higher-grade rooms have coffee-making kit (Nespresso machines)
Best time to go
Our top tips
- Boutique Hotel
- Restaurant & bar (open daily)
- All ages welcome
- Open all year
- Spa Treatments
- Pet Friendly
- Disabled Access
- Beach Nearby
- Off-street Parking
- Restaurants Nearby
- Air Conditioning
- Guest Lounge
All 64 rooms and suites have wooden floors, grey corner sofas and tall double-glazed windows that let in plenty of natural light. Pops of colour stand out against white walls, creating an air of modern, understated luxury.
Standard Double TOTEM rooms are on the small side, so it's worth upgrading to a Deluxe Exterior or higher. We had a bright and spacious Junior Suite with 3 balconies and lime green curtains that drew back to reveal the tree-lined Calle Hermosilla below. Deluxe Attic rooms are large but have slightly lower, sloping ceilings; top-of-the-range Suites come with separate sitting rooms.
Black marble ensuites have tiled floors and powerful rainfall showers; some also feature tubs. The hotel likes to support local businesses and so the organic toiletries are supplied by small Madrid-based company Handmade Beauty. The same applies to the minibars, which are stocked with Matías López chocolates and La Azucena crisps, both made nearby.
- Air conditioning
- Central heating
- Safe box
- Satellite TV
The hotel restaurant buzzes with activity every day of the week. One wall is decorated with torn-out pages of the F. Scott Fitzgerald novel after which it's named; tall windows, oversized potted plants, booth seating and an iron partition give off a New York bistro vibe.
The small but well-thought-through lunch and dinner menu focuses on Mediterranean classics. We loved the ossobucco lasagne and wickedly creamy burrata starter, stuffed inside a giant, juicy tomato. Pre- and post-meal cocktails are also a big deal here, with Fran Camino (one of Madrid’s mixologists du jour) at the helm of the adjoining 20s-inspired bar - the concoctions on offer include the likes of vodka with strawberry and balsamic vinegar, and a spicy Thai red daiquiri.
For breakfast, the hotel breaks away from the standard buffet and instead offers a pick 'n’ mix menu split into 3 sections: pastries, toasts (with a choice of mashed avocado, tomato and olive oil, or butter and homemade jams), and cheese and meat platters. Eggs with salmon, ham, sausage or bacon are available, too.
- Restaurants nearby
- Room service
- Hit Salamanca’s boutiques. This is Madrid’s most exclusive shopping area, and you’ll find all the top designers, as well as popular high street brands such as Zara, on nearby Calle Serrano
- Or browse 2 of the city's best food markets, the contemporary San Antón and the historic San Miguel, which are both within easy reach
- Admire the world-famous masterpieces on display in Madrid’s top galleries. The Prado, the Reina Sofia and the Thyssen-Bornemisza, known collectively as the 'Golden Triangle', are all a 20-minute stroll from the hotel
- Explore the city's historic centre, where you'll find the cathedral, the royal palace and the grand Plaza Mayor, built by the Hapsburgs in the 17th century
- The hotel concierge can arrange a number of interesting private tours, including 'Madrid from the rooftops', helicopter rides over the city, and an afternoon with a professional photographer who'll share photography tips and take pictures of you on holiday (beats a selfie stick any day!)
- Head to the leafy Retiro park for a lazy stroll or a row on the boating lake. Hotel staff can advise on running routes if you fancy working off some of the tapas
Activities on site or nearby include:
- Boat trips
- Helicopter tours
- Historical sites
- Museums / galleries
- Plantlife / flora
- Private guided tours
- Shopping / markets
- Theatre and music
- Wine tasting
The hotel is a smart, sophisticated kind of place, but children of all ages are welcome.
Family friendly accommodation:
Deluxe Attic rooms, Junior Suites and Suites can all accommodate a baby cot (free) or rollaway bed (extra charge). For families of 4 or more, there are a few connecting rooms: a Deluxe Exterior with a Double TOTEM, a Deluxe Exterior with a Suite, and a Deluxe Attic with a Suite.
- Baby cots
- High chairs
Remember baby and child equipment may be limited or need pre-booking